The Creation, Development, And Future Of Nestle Toll House...

Felipe Cazares Tiffany Lugo Professor Samarelli Intro to Business 7 December 2105 The Creation, Development, and Future of Nestle Toll House Cafe Nestle Toll House Cafe is one of the most developed and successful franchises known. Henri Nestle, a German entrepreneur, began the fundamentals of Nestle Toll House Cafe in 1867 when he invented a nutritious product for infants that mothers who were not able to breastfeed could utilize. This nurturing product is what gave the Nestle brand the security, affection, nourishment, and nature that everyone looks for when trying to buy a trustworthy product. During the years, Henri Nestle created specific brands of chocolates. His best chocolate was milk chocolate, which over the years, he perfected and the Nestle Semi-Sweet Chocolate bar. The Semi-Sweet Chocolate bar also led to one of the best creations that made his company successful until this day. Henri Nestle passed away in 1890, but his products are still being created and sold. A young woman, Ruth Wakefield, purchased a Cape Cod-style toll house that was located near Boston. For over hundreds of years, tons of people passed through the toll house to pay tolls, change horses, eat well cooked meals, and to even sleep in. Ruth one day was trying to make something new for the business, a dessert that everyone would love. Ruth incorporated the Nestle Semi-Sweet Chocolate bar into her new creation by breaking it up into pieces and added them into dough assuming that they wouldShow MoreRelatedSwot Analysis : Marketing Plan Essay2978 Words   |  12 Pages(Contd) 9 Target Market and Positioning Statement 9 Marketing Mix 10 Marketing Mix (Contd) 11 Implementation and Controls (Budgets) 11 Conclusion 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 Executive Summary The nestle had been a very reputed and key company in the market of milk and chocolates and food products, but it had been a long time since they had introduced anything new in the market. 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