Pillsbury Cookie Challenge Case Study Example | Topics and Well Written Essays - 1250 words

Pillsbury Cookie Challenge - Case Study Example The paper tells that Ivan Guillen in his role as the marketing manager of RBG faced significant challenges. Primarily he faced the challenges of developing a strategy that would lead to the ultimate improvement in the business performance of his category. The key challenges further included the poor performance of RBG over the past few years. Correspondingly, the volume growth rate of the company has dramatically fallen and at the same time household penetration has also dropped to five year low. It is crucial for Ivan to understand these challenges carefully and find out a possible solution for profitable growth of the business. Moreover, it would be vital for Ivan to conduct marketing research for ascertaining the likely variables affecting the overall performance of the business. The identification of variables affecting the business performance will facilitate Ivan to address the areas that would be requiring more concentrated effort. The key consumer’s insights available to the marketing team postulate that consumers were familiar with Pillsbury brands and products but did not understand how they were relevant in the present busy and hectic life. Consumers were changing their buying behavior due to the economic conditions as well as due to the growing craze related to health. Moreover, it has been ascertained that consumers were becoming more sensitive and were spending less money on their purchase.... The key finding was that the consumers were reluctant to use convenience products rather they were more inclined towards baking from scratch. Business can be benefitted from the customers’ insights by prudently analyzing results obtained from the research and aligning these results with the marketing strategies with consumer needs. It has also been observed that mothers in Canada liked the RBG products for its price, its convenience and the happiness it succeeded to deliver through its fun experience when baked at home (Johnson and Mauro, â€Å"Pillsbury Cookie Challenge† ; Simona, 726-731). 3. THE KEY LEARNINGS FROM THE USAGE AND ATTITUDE STUDY ON P. 6 OF THE CASE, AND KEY IMPLICATIONS ALONG WITH ACTIONS THAT SHOULD BE TAKEM BY MARKETING TEAM The research offered significant understanding regarding Pillsbury’ brand users as well as lapsed users behaviors towards cookies baking experience. The key learning from the usages and attitude study was that scratch bakin g is the dominant method off cooking in Canada. It also provided a vital understanding regarding the market differences between the two market of USA and Canada. It was observed that customers of scratch users in Canada were far bigger than in USA. The research also demonstrated that the major purchase drivers were convenience and the entertaining feature of baking with kids. It is essential for the team to gather more precise understanding of consumer’s beliefs, perceptions, preferences and feelings towards Pillsbury RBG. Moreover, it is essential that data obtained from the research are used determining the future course of action (Johnson and Mauro, â€Å"Pillsbury Cookie Challenge†). 4. REASONS BEHIND IVAN GUILLEN AND HIS TEAM CONDUCTING THE IN-HOME

Final exam Essay Example | Topics and Well Written Essays - 1250 words

Final exam - Essay Example Socrates Socrates had taken a crucial role of caring for people’s souls in their life, and they had a conviction that the real persons are the souls; thus, through their arguments it is evident that a person’s soul is the center of their character (Richard and Elder, 1). Moreover, the Socrates argued that the souls is the basis through which people think, feel, set values and make decision; thus, it a significant determinant of a person’s foolishness of brilliance. One of the significant ideas that can be derived from their teachings and be applied in life is that people’s souls should be kept healthy like their bodies (Richard and Elder, 1). Furthermore, Socrates proposed that the souls can be kept healthy by not being ignorant in life. Besides, these philosophers suggested that people should take tasks in realizing their potential. Plato The teaching of this philosopher is focused on the concept of Absolute Goodness, whereby Plato portrayed high consciou sness in his profundity regarding the subject; thus, he had interest in discovering the Creator and Father of the universe, and an exploration of his operations (Wilder, 1). Nonetheless, he discovered that there was an impossibility of revealing this, but he considered justice, truth, and beauty to be element of the creator and father of the universe. On the other hand, Plato’s study has a high consideration of Good as a branch and concepts he introduced are highly applicable in people life through their soul in numerous ways (Wilder, 1). In fact, people experience them in their life, while others have been recognizing them as universal principles that are infinite and absolute (Wilder, 1). Nevertheless, they may seem to be hidden or abstract, but they are aroused, thereby enabling people to make a distinction between wrong from right. Therefore, knowledge acquired from Plato is substantial in understanding a person’s inner most being and their external world. Aristotl e Aristotle made a significant contribution to science and philosophy, and his contribution is beyond scope that can be exhibited by this paper; thus, an overview of this contribution indicate that Aristotle’s ideas has a direct association with reality and eternal forms, which are identified through reflection and purpose. He had real perception towards objects through experience; thus, a lot can be gathered from his teaching such as reality in perception towards organisms (Waggoner, 1). For instance, Aristotle offered an explanation of organisms in terms of their potential, matter, forms, and reality; in fact, he suggested that a block of marble matter determines the shape created by sculptor, just like the embryo had the ability to develop to a living plant or animal (Waggoner, 1). In addition, information acquired from the Aristotle’s teaching can be applied people to classify their way of life based in their actions and their roles. Augustine Some of the things le arnt from Augustine are the notion that people should see themselves in a little book as mirror. He